MARS ‘PAUSES’ ADS WITH M&M’S SPOKESCANDIES

Mars says it’s pausing ads using its trademark M&M’s spokescandies and has enlisted actor and comedian Maya Rudolph to star in its marketing efforts, including its Super Bowl ad campaign. Mars revamped the M&M candies last year. which are featured in red, green, orange, yellow, brown and blue, to give them more nuanced personalities. The green M&M ditched high-heeled boots in favor of sneakers and the brown candy opted for lower heels instead of stilettos. Some fans weren’t happy about the changes and took to social media to complain. In a posting widely shared on social media on Monday, Mars said it had put an “indefinite” pause on the spokescandies.